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Product Development

Customer Centric Product Development: Addressing Needs with New Products

product development collaboration

What Is Customer Centricity?    Being a custom-centric business requires putting the needs of the customers first. Custom centricity prioritizes the customer’s needs when making business decisions. These decisions on delivery methods, products/services, and even branding decisions. All of the decisions are made with the goal of high customer satisfaction which, in turn, also nurtures…