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Tag: product concept

Comprehensive Guide: Conducting Market Research for Your New Product Idea

market research ips

  Launching a new product successfully hinges on understanding your target market, trends, and consumer needs. Market research is a critical process that validates your product concept, ensuring it aligns with real consumer needs, competitive positioning, and market potential. Here’s a step-by-step guide on how to conduct market research effectively for physical products, from initial…

Product Design Process: A Guide from Concept to Manufacturing

Embarking on the journey of bringing a consumer product to life is an exciting endeavor, but it requires careful planning and meticulous execution. Whether you’re a seasoned entrepreneur or a first-time inventor, these steps are the same. Let IPS help you navigate the process, each step of the way! Typical steps we guide our clients…