Should your company be thinking about transitioning factory production in China to other, more favorable tariff countries like Vietnam? The economic rivalry between the United States and China has intensified, with trade disputes escalating into what many predict could be a prolonged trade war. The implications of higher tariffs on Chinese goods are far-reaching,…
Launching a new product successfully hinges on understanding your target market, trends, and consumer needs. Market research is a critical process that validates your product concept, ensuring it aligns with real consumer needs, competitive positioning, and market potential. Here’s a step-by-step guide on how to conduct market research effectively for physical products, from initial…
Embarking on the journey of bringing a consumer product to life is an exciting endeavor, but it requires careful planning and meticulous execution. Whether you’re a seasoned entrepreneur or a first-time inventor, these steps are the same. Let IPS help you navigate the process, each step of the way! Typical steps we guide our clients…
