The economic rivalry between the United States and China has intensified, with trade disputes escalating into what many predict could be a prolonged trade war. The implications of higher tariffs on Chinese goods are far-reaching, not just for governments but for businesses and consumers globally. Importers, particularly in the U.S., face potential disruptions to…
Launching a new product successfully hinges on understanding your target market, trends, and consumer needs. Market research is a critical process that validates your product concept, ensuring it aligns with real consumer needs, competitive positioning, and market potential. Here’s a step-by-step guide on how to conduct market research effectively for physical products, from initial…
Embarking on the journey of bringing a consumer product to life is an exciting endeavor, but it requires careful planning and meticulous execution. Whether you’re a seasoned entrepreneur or a first-time inventor, these steps are the same. Let IPS help you navigate the process, each step of the way! Typical steps we guide our clients…
